Priorities

With all the uproar over fast food and health, I can see why McDonald’s has decided to go for a ‘new, more-stylish look in keeping with an ongoing rebranding.’ In their search for the new, hip, up-to-date uniforms for their 300,000 US staff, the company is looking at a range of designers, including Ralph Lauren, Giorgio Armani, Tommy Hilfiger, and Sean ‘P Diddy’ Combs.

(From the Evening Standard on July 8, 2005.)